Our story begins with a universal truth: we each get one life, and one body spacious enough to hold it.
And I learned this the hard way. It was through the slow ache of burnout, the kind that steals the edges of your days. Healing didn’t arrive as a grand epiphany, but in small moments: invitations from my Finnish neighbor to “come sauna for a bit” and reflecting back on it now, an unexpected naked sauna encounter in Germany almost 20 years ago, which may have opened my eyes to sauna in the first place.
What emerged from that season of burnout, was an idea. Then it became a business. But I see it transforming every day into a movement. Howl at the Moon Sauna Co. was built to innovate wellness experiences that fuse thermal bathing culture with modern emotional resilience, community belonging, and embodied wellbeing. Today, we create spaces where people can tap into the primal intelligence of heat and cold, reconnect to ourselves, and regain the courage to live a full life.
Bringing the warmth of sauna and bathing culture to the heart of West Michigan, and beyond
Born from a love of the outdoors and a deep appreciation for wellness, we’re on a mission to nurture physical, mental, and social well-being through the shared joy of heat and connection.
Why Sauna?
The timeless ritual of sauna stands as one of humanity’s most proven pathways to whole-body renewal, delivering benefits in physical restoration, cognitive clarity, and human connection. In this elevated environment, muscles unwind, tension dissolves, and the body initiates its natural detoxification systems.
But beyond that, sauna creates a shared moment where friends, guests, and even strangers find common ground. It transforms gatherings into community, and heat into a catalyst for presence, belonging, and vitality.